Dr Imogen, founder of White Swan Aesthetics, was very interested to read the report from the British Association of Aesthetic Plastic Surgeons (BAAPS) stating the trend in the UK is now to opt for non-surgical injectable procedures rather than invasive cosmetic surgery.
According to data from BAAPS, the number of cosmetic operations conducted last year fell 40% to a near-decade low but the use of Botox, dermal fillers and skin peels are still on the increase.
People are choosing to opt for more non-invasive and cost effective ways to enhance their appearance. Lunchtime Botox is on the up in favour of overnight hospital admissions and prolonged recovery. With the introduction of new regenerative treatments including Profhilo and skin boosters, clients now have alternatives to having facelifts under the knife.
The safe, predictable and natural results which can be achieved with Botox and dermal fillers are the driving force behind its continued popularity. Men and women having these treatments are now considered the social norm rather than the exception.