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Too Much Moisturiser


Overloading the skin with too rich and heavy textures makes your skin become lazy and complacent - it finds a dependance on external moisture, and doesn’t work as hard to perform its natural function of protecting and hydrating itself. In fact, over moisturising will only worsen the majority of skin concerns, not only make your skin reliant on that additional hydration but it can also result in an overproduction of sebum; leading to inflammation, clogged pores, redness, flaking, pigmentation and acne.

It’s a common misconception that the more moisturiser you use, the more effective it will be. On average, our skin can only absorb up to 60% of what is put onto it - anything more than that will just sit on the surface, clogging up your pores, suffocating the skin and affecting its barrier and the way it works. This can cause a multitude of problems - just because skin feels tight or dryer than usual you shouldn't be slathering it with moisturiser, this will only make conditions worse.

Only 15% of us actually need to use a daily moisturiser at all - those that do usually have genetically dry skin that doesn't function in the correct way. Instead of overloading your skin with products, help it to naturally work for itself. Start by gradually reduce the amount you use each day.

Imogen Bexfield, founder and medical director at White Swan Aesthetics