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Facial aesthetics is an art. Stunning enhancements and beautiful refreshing anti-ageing treatments rely on the perfect blend of knowledge, skill, a delicate approach and an artistic eye. The doctors at White Swan are trained to understand the subtleties in face shape and how to hand-craft results which work in harmony with each client’s individual features. Our doctors take the time to carry out the carefully constructed 6-step White Swan consultation protocol so that the perfect, bespoke treatment package can be put together and the best possible treatment outcomes delivered.

Our Philosophy

White Swan has developed a unique, 6-step consultation protocol to ensure our doctors get the vital information they need in in order to offer the best treatment recommendations and advice.


Establish treatment objectives and key aims.


Assess facial proportion and balance of the features


Examine facial structure and areas of volume loss


Identify area related changes including neck


Skin type, texture and quality analysis


Required time scale to achieve goals

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All consultation information and treatment records including the product and doses required are carefully recorded on our secure iconsult iPad software so you can rest assured that your data is 100% secure and confidential and your treatment records can be accessed by your doctor at any time. This accurate iPad record keeping means that at each appointment, you and your doctor can reflect together on the treatment information and photographs from previous visits and in this way, the perfect treatment profile for you can be built. Our Privacy Policy explains how and why we use your information.

White Swan has been awarded the “Top Doctor” badge by the global platform Realself where we showcase examples of our doctors work, have a 5 star review rating and offer expert advice to clients and other practitioners. Our clinics also feature on the UK based Consulting Room platform which highlights the best aesthetic clinics in the country.

Our Values


A healthy environment means a healthy mind and body. Environmental sustainability is one of our core values and these are the commitments we have made at White Swan

  1. We use recycled items and recycle at all our clinic locations as much as is possible within the limits of what our infection control protocols allow.
  2. We are 100% digital and have eliminated the need for paper invoices, aftercare instructions, clinical notes and photographs. These are all recorded on our secure medical software.
  3. We have studied and vetted the eco-friendly and animal testing ethics of our product partners. None of the companies supplying our medical grade skincare products have been tested on animals. One company, above all, stands out in the sustainability arena – Allergan (Juvederm). They have robust and ambitious environmental targets, they do not test their Botox on animals, they have removed the use of polystyrene, dry ice and cellophane wrappers when delivering their products and they have won the equal sustainability and greenhouse low emission awards. White Swan is determined to align with companies who share our ethos, philosophy and morals and therefore we have increased our use of Allergan products across all of our clinics.

Diversity and Inclusion

We are continuously challenging and fighting against inequality. Every day we know we must do more.

  1. We anonymously survey the key demographics of our practitioners and support staff and analyse these demographics against the national averages. This helps us to identify diversity issues and create targets and goals going forwards.
  2. We consciously use ethnically diverse models in our advertising and our before and after photographs
  3. We require all our practitioners to undergo specific training on how to treat all skin types, both in terms of injectable treatments and recommending skincare products
  4. We require our doctors and dentists to understand and celebrate anatomical and cultural diversity so that the aesthetic treatments carried out work in harmony with the client’s race